Fabric visualization platform / Project overview

SwatchFLO

Less second-guessing. More seeing.
A branded fabric-selection experience designed around the conversation between a shop and its client.

Explore SwatchFLO (opens in a new tab)
SwatchFLO homepage with a fabric visualization app preview and founder access invitation
Website preview captured October 5, 2026. The live website may continue to evolve.

The question

An upholstery project often moves between a conversation, a fabric sample, a visual reference, and an approval. When those steps are disconnected, it can be difficult for a client to picture the result and for a shop to keep the decision moving. The product question is how to connect those steps without adding more administration.

The approach

SwatchFLO is a white-label fabric selection and visualization platform for upholstery shops and design professionals. Its proposition brings digital previews, physical sample workflows, and client approvals into an experience presented under a partner's own brand. The focus is the selection process, not simply generating another image.

What to explore

  • A partner-branded selection and approval experience
  • Fabric visualization connected to physical samples
  • Founder-stage participation and product development

The experience in context

The public site introduces the platform and invites founder-stage participation. This portfolio entry describes the product direction and public presentation; it does not imply that every proposed capability is generally available. Visit SwatchFLO for its current onboarding status and product details.

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